SERVICE: THE REFRESH + WEB EDIT
Emma's Dance Academy
At three years old, Emma’s Dance Academy had grown astronomically through word of mouth and referrals. Not just another dance school, Emma’s love and passion for movement is evident from the second she speaks.
Rather than learned routines for entertainment, Emma believes that dance is a celebration of joy, a journey of self-discovery and a pathway to fitness and well-being.
Her brand is all about allowing little hearts to tell their stories through the medium of dance.
Emma hadn’t yet prioritised the world of branding, relying only on the buzz about town through word of mouth.
But to meet her goals long-term, she knew that investing in establishing her online presence was a must. Together, we collaborated to build a custom website that boosted her credibility, allowing Emma’s Dance Academy to be seen as a brand rather than a hobby.
Now, Emma has somewhere she can send parents to with pride. Plus, as her business depends on local clientele, she finally has a site she can reference in her printed marketing assets.
Not only is she sharing her stories through dance, her website explores her narrative, too.
